HELEN KATHLEEN

Storytelling is at the heart of what I do. As a Casting Director, I specialize in finding the right people to bring a brand’s vision to life—whether through influencer collaborations, UGC content, or full-scale marketing campaigns. I don’t just cast talent; I curate personalities that drive engagement and resonate with audiences in a way that feels organic and authentic.

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With a degree in Media Studies and Communication from UC Berkeley and a background in digital marketing through COOP, I merge creativity with data. My experience in event planning sharpened my eye for coordination and logistics, while my years as a producer in social media marketing have given me an understanding of what works in today’s fast-paced digital world.

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Beyond casting, I have hands-on experience managing budgets, working interdepartmentally, overseeing onsite shoots, and leading full-scale productions from pre-production to final execution. My ability to navigate both creative and logistical aspects ensures that projects run smoothly, stay on budget, and align with brand objectives.

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I take a flexible and thoughtful approach, staying ahead of trends, analyzing performance metrics, and adapting strategies to ensure every casting decision aligns with brand goals and audience behavior—because in digital media, standing still isn’t an option.

 

Let’s build something impactful.